Own your ordering channel.
A white-label online ordering, kitchen and delivery platform built for South African restaurant franchises — your brand, your customers, your data, on your own domain.
Selling online through aggregators carries three hidden costs
It works — but every order routed through a third party quietly costs the franchise in three ways that compound across a chain.
Margin
Aggregators charge 15–30% commission per order — often the difference between a delivery that makes money and one that just breaks even.
Brand
The moment a customer clicks “order online”, they leave your domain for a vendor's site. Different stores can even land on different apps.
Customer data
Order history and contact details accumulate inside the vendor's system, not yours. Under POPIA, that's your responsibility either way.
One owned platform in place of a chain of hand-offs
Multiple vendors, a different app per store — your brand and customer data leave your control.
- One customer database
- One chain-wide dashboard
- POPIA export & erasure in one click
You own the brand, the data and the customer relationship.
One system, every store — ordering to doorstep
- Branded storefront on your own domain
- Guest checkout and optional customer accounts
- Menu engine — variants, bases and toppings
- Delivery zones with address geocoding
- Live order tracking for the customer
- Kitchen Display System per store
- Driver dispatch and delivery management
- Per-store trading hours and busy mode
- Central brand control across all stores
- Role-based access — owner, manager, kitchen
- Sales reports — top items and hourly trends
- Full audit trail of every admin action
From the customer's phone to the head-office dashboard
Screenshots show the platform running with a fictional sample brand (“Pronto Pizza”) for demonstration purposes. Your deployment carries your own branding, colours and domain.
The platform fee is a fraction of the commission it saves
| Per store, per month | Amount |
|---|---|
| Own-channel online sales (conservative assumption) | R50,000 |
| Aggregator commission avoided @ ~22% | + R11,000 |
| Typical platform fee + payment processing (Ozow ~1.5–2%) | − R2,500 to R4,000 |
| Net benefit per store, per month | ≈ R7,000 – R8,500 |
| Net benefit per store, per year | ≈ R85,000 – R100,000 |
Illustrative only; assumes a modest R50k/month moving through the owned channel at a 22% blended commission. Busy stores doing multiples of this volume recover proportionally more. A full rate card is shared on request.
Prove it on a few stores first
We start with a pilot — a small group of stores, one go-live date — rather than a chain-wide commitment. Founding clients get discounted setup, a per-store rate that steps down as more stores come online, terms locked for 24 months, and a direct line to the engineer who built it.
Get a quote for your franchiseLet's scope a pilot for your franchise
Tell us your brand and how many stores you're thinking about. We'll come back with a clear, founding-client proposal.